Here at Commeta, we’re thinking about new and imaginative ways to improve our marketing strategies to help our customers reach new clients and bring them close to their business. It’s important for us to continue innovating and using those strategies to make our marketing feel personal, creating experiences that are unique and special.
One of these strategies we frequently use is inbound marketing, a business methodology designed to attract customers creating content and experiences tailored to them. It helps build meaningful relationships with customers by valuing and empowering their goals through your business. Whereas outbound marketing can often result in alienating customers by providing content they’re not interested in, inbound marketing focuses on building relationships, generating leads, creating brand awareness, and solving problems more effectively.
This technique can use many forms of marketing, including content creation, blogs, search engine optimization, and social media. The methodology can be useful in identifying what it is that you’re marketing, why you are doing it, and what you hope to achieve from it. Additionally, inbound marketing can help you devise a plan of action that is more focused and integrates critical aspects that can adequately address your buyer personas’ interests, and help your business grow in a better and more effective way.
There are three inbound marketing options that you can consider using:
- Attract
This strategy is all about creating and publishing content that your audience could find valuable, and using it smartly to develop relationships with customers and address their needs, wants, and problems. How-to guides, customer testimonials, and learning about relevant information can be ways of using content creation to attract customers.
- Engage
Engaging with customers means you’re actively communicating with them, giving them your full attention to build a relationship with them. The goal is to inject information about the value your business will provide to them, and ensure that they’ll want to create a long-term relationship with you.
- Delight
Delighting strategies are all about creating customer satisfaction, making them feel supported long after they make a purchase. Building a relationship post-purchase can ensure repeat visits and helps your team become advisors who can assist clients at any point during their client journey.
The best advantage of inbound marketing is that this technique makes you more attractive to customers, as it won’t make them feel like they’re being sold or catered to. Instead, it creates an organic environment where the content might be more entertaining and embraced by customers, connecting you with people who are genuinely interested in what you want to say. It allows customers to interact with your brand at any time, letting the customers make informed buying decisions for themselves without any pressure or perceived influence.
Developing an inbound marketing strategy is an investment that can be genuinely rewarding for businesses wanting to get closer to their customers and reach new ones in the process, and while not knowing where to start can be daunting at first, Commeta is right here to assist you with creating unique marketing strategies that are perfectly tailored to your business and the clients you want to reach, expanding your business in ways you never thought of before. Call us at (407) 242-1415 or visit our website at www.commetamarketing.com to show how we can shape your business’ marketing strategy into something greater.
