Why your business needs customer advocacy
“To thrive, you need to have an online environment that builds and supports customer advocacy, because in today’s world the most powerful advertising are the recommendations and reviews of happy customers.”
Advertising is constantly evolving. We are living in a time where customers have on-demand access to mountains of information on any particular subject, product or service. This level of access puts them on the driver seat when it comes to down to making purchasing decisions. Regardless of the product or service you are selling, there are scores of customers searching online for what you have to offer and if they can’t find you, they’ll take their business somewhere else.
But being online isn’t enough to win their business. Your online presence must be compelling and easy to find, like a flagship store in the busiest part of the mall. Your website needs to be interactive, captivating, informative and influential. The same applies to your social media presence, a space designed to build customer advocacy through the interactions, reactions and reviews provided by your customers. Finally, you need to manage your online presence by being online, just like they are. You need to be available for your customers and respond to their inquiries within a reasonable amount of time.
To accomplish this, you company needs a comprehensive digital marketing strategy that encompasses not only the development of these platforms but also their ongoing maintenance. Each aspect of the visual and user experience design needs to be carefully thought out to ensure they resonate with your target audience. Moreover, this design identity needs to be transferrable and common between the different online platforms, that is, your social media presence must resemble that of your website to ensure design and brand consistency.
But creating an awesome online presence isn’t enough. To have a business that truly thrives, you need to continuously maintain your online presence, be responsive to your customers, engage with your audience in social media and be immediate in your response to negative reviews to ensure proper containment of such situations. To thrive, you need to have an online environment that builds and supports customer advocacy, because in today’s world the most powerful advertising are the recommendations and reviews of happy customers.
While this sounds like a monumental endeavor, it is completely doable with the right team by your side. Moreover, when compared with the cost of traditional advertising such as TV or radio, digital marketing costs significantly less and therefore, the yields a high return on investment if executed correctly. That is why; digital marketing is the right choice for small businesses working on a limited budget.
If you are interested in taking your online presence to the next level, we want to hear from you! Contact us today to start reaping the benefits of customer advocacy, the best kind of advertising!